Under Armour

Under Armour: The Sports Brand You Have Heard Of

Under Armour is an American-based sports equipment brand. The company manufactures sportswear, footwear, casual apparel, and accessories for children, women, and men. Its global headquarters are located in Baltimore, Maryland, and has international offices in Amsterdam, London, New York City, Toronto, and more.

I would say that the company has an excellent marketing strategy. It makes sure that you can see its branding everywhere, pretty much like other major sports brands like Nike and Adidas.

This company is personally one of my go-to brands when shopping for sports apparel. It has everything I need to stay fit, including hoodies, rubber shoes, headbands, etc. But, it doesn’t stop there. Under Armour isn’t just about selling fitness equipment. If you’re into sports like hunting, fishing, baseball, and basketball, you can check out its wide range of equipment and apparel made for these sports.

For instance, when I go out fishing, I immediately reach out for my Under Armour Camo Fishing Shoes. They’re built for the water and come with soles that stick to slippery surfaces such as rocks and boat decks. The shoes also have UA’s patented midsole cushions to provide comfort the entire day.

If you’re looking for stylish yet effective gear and apparel for sports and fitness, you don’t have to look further. Go ahead and check out the company’s website. I’m sure you’ll love everything it has to offer. It may even be your new go-to brand as well!

Is the Under Armour Brand One Of the Best Brands Today?

This is a big yes. This is also the reason why I decided to feature it in today’s post. It has everything you may need to support your active lifestyle. I hope you’ll love the brand just as much as I love it.

UA’s story started in Baltimore in the mid-1990s where it quickly became a forerunner in the casual and activewear industries. It caught the attention of sports teams after it developed a moisture-wicking fabric that kept athletes from sweating through their clothes. This generated $17,000 for the company by the end of its first year alone. Major competitors like Nike, Adidas, and Reebok followed soon after and developed their own moisture-wicking fabrics as well.

Its focus was on developing apparel and it was only in 2009 that it released its first line of footwear. However, despite being relatively new to the market, the brand managed to catch up very quickly. Partnerships with famous athletes like Dwayne Johnson and NBA star Stephen Curry have helped fuel this momentum.

The company’s goal is to better athletes through design, passion, and endless innovation.

Please note: As an Amazon Associate, I earn from qualifying purchases.

Current Best Selling Under Armour Gear on Amazon:

Current Best Selling Under Armour Gear on Amazon

Advert. As an Amazon Associate, I earn from qualifying purchases. This does not affect the price you pay.

What Makes the Under Armour Brand Standout From Others?

Under Armour is the original sports apparel brand. Its first goal was to make a shirt that will help athletes do their best in the field instead of holding them back.

It envisioned a shirt that provides good compression on the muscles and wicks moisture rather than just soaking it. This idea grew into the first real performance shirt. From that initial innovation, the company continues to grow by developing microfiber apparel like no one else does.

Under Armour is most famous for its innovative Moisture Transport System. It works by pulling sweat and moisture off your body and pass it through the garment where it quickly evaporates. The result? You and your clothes stay dry even while you work! So, no matter how hard you work, your clothes will always be there to keep up with your every move.

For What Sports is the Under Armour Apparel Designed For?

The brand offers apparel that’s a lot better than the other ones you’ve tried. Its clothes work with you, and not just sit on your skin. Its breathable, lightweight, and moisture-wicking apparel comes in various styles and is perfect for:

  • Biking
  • Jogging
  • Running
  • Training
  • Walking
  • Gym Wear
  • Skiing
  • Skating
  • Hiking
  • Snowboarding
  • Practices
  • Games
  • Casual Wear

What Types of Technologies are in an Under Armour Gear?

The brand has spent years creating and perfecting the most advanced technologies in the performance apparel industry. UA is on a mission to make athletes as comfortable as possible while performing. Being comfortable means you can focus on what you do best: winning.

Under What Conditions Can I Use Under Armour Apparel?
UA has special lines of gear to suit different environments and every condition. You’ve probably seen the terms ColdGear, HeatGear, and AllSeason on almost all its apparel, but what exactly do they mean?

Cold Gear

  • Made for cold weather
  • Helps keep you warm, dry, and comfortable during cold weather activities
  • Insulates your body and promotes blood flow
  • Lightweight
  • Breathable

Heat Gear

  • Made for hot conditions and extremely warm weathers
  • Helps keep you cool and dry
  • Breathable
  • Lightweight
  • Quick-drying materials

All Season

  • Made for mild temperatures and changing weather conditions
  • Uses radical fabrics that flex with changing conditions
  • Breathable and wicks moisture to help regulate body temperature
  • Provides comfort even in changing conditions

What are the Main Features of Under Armour Fabrics?

Under Armour has five types of special fabrics, and most of its pieces are made with one of them. Each of the garments has different features to help you perform better.

The fabric you choose depends on your specific requirements and preferences. So, it’s crucial to know what features make each one shine, how it can boost your performance, and so on.


  • Lightweight, soft, and made of a synthetic material
  • Has moisture-wicking technology that keeps you dry
  • Has anti-odor technology as well to stop the growth of odor-causing bacteria
  • Comes with 30+UPF sun protection
  • Superior performance
  • More durable and heavier than Catalyst or Touch
  • Ideal for your regular workouts and runs


  • Natural-feeling material that gives a synthetic performance
  • Feels like cotton and has a softer, more natural feel than synthetic garments
  • Has moisture-wicking capabilities, as what you would expect from the brand
  • Breathable
  • Provides increased mobility for freer movements
  • Has that classic UA performance and look at an affordable price

HeatGear Touch

  • Ultra-soft synthetic material
  • Thin and lightweight
  • Superior moisture-wicking capabilities to keep you dry under any condition
  • Rolled shoulder seam for better comfort
  • Has anti-odor technology to help stop the growth of bacteria
  • So light, comfortable, and smooth that you may even forget you have it on. This is perhaps the brand’s most comfortable material ever.

Charged Cotton

  • Naturally soft cotton with improved athletic performance
  • Thin and lightweight
  • Dries 5x faster than regular cotton
  • Features a moisture transport system to keep you dry the whole day
  • Increases mobility for uninterrupted movements
  • Feels and wears like cotton, but wicks moisture 5% faster than regular cotton


  • Light and comfortable
  • Breathable and wicks moisture for excellent performance
  • Helps regulate body temperature
  • Has 50+ UPF sun protection
  • Has anti-odor technology to help stop the growth of bacteria

My Top Examples of the Under Armour Sports Apparel Brand

Current Best Selling Under Armour Apparel on Amazon:

Current Best Selling Under Armour Apparel on Amazon

Advert. As an Amazon Associate, I earn from qualifying purchases. This does not affect the price you pay.


Any sports and fitness fan will enjoy browsing through Under Armour’s products. They’ll surely find what they’re looking for from the wide range of gear and apparel the brand has to offer. Make sure to include UA in the brands you need to check out the next time you’re in the market for new clothes. Happy shopping!

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